2010 Principal sponsors

• Animal Planet International
• BBC

2010 Major Sponsors

• Airbus
• Bristol City Council
• Films at 59
• National Geographic
• Natural History Museum
• NDR Naturfilm
• NHK
• ORF
• Panasonic
• Parthenon Entertainment
• SWRDA
• South West England
• University of the West of England
• WWF-UK